"Animation to be remembered"
MOSTROSANOS
KUKARI ANIMATION STUDIO
Advertising campaign for S-Mart Supermarkets
In this fun 30-second spot, we will see our 4 friends face a race against time to see who makes the best drawing with their Mostrosanos markers.
However, a 5th character joins the group with a surprising artistic proposal.
Our main focus as a studio is to tell stories worth remembering, and for us it was a great experience to be able to make this production from the initial idea to the last stage.
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Written / Directed: Andy Rodriguez and Javier Méndez Lafón
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Producer: Andy Rodriguez
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Art Director: Adad
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Pipeline Consultant: Alberto Juárez
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Storyboard: Ale Perez
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Lighting & Comp: Javier Méndez Lafón
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Modeling: Ulises Virgen, Jaime Orozco, Javier Méndez
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Rig: Carlos Pagliacci, Plinio Ocampo, Jaime Orozco
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Animation: Ulises Cervantes
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Music: Gerardo Villegas
Images
We made the design of each child based on psychological profiles, so that in this way our world would look coherent with respect to our characters.
For example we have Rocket, who loves planets, stars and aliens. When he grows up he wants to be an astronaut.
Rayo is passionate about video games, he loves to run, jump and experience everything as a great adventure.
Panda is passionate about animals and nature, she loves dinosaurs and would like to be an archaeologist big.
Rainbow is the sweetest girl, she always responds with a tender smile. He likes to dance, magic and unicorns.
"The design of the profile of each character is reflected in the decoration, in their drawings and in their clothes."
And in this way we take a commercial to the cinema level, telling stories in the way that characterizes us.
